The 10 Best Tools to Grow Your Etsy Shop
Looking for new tools to use to help run your Etsy business with ease? Today I’m sharing ten tools every Etsy seller needs, regardless of what you sell.
Some are free, and some are paid, but all ten of these will help you manage your Etsy shop, working smarter, not harder to grow your business.
1. Sell on Etsy
Sell on Etsy is Etsy’s mobile app for Etsy sellers. The app allows you to manage your shop on the go, doing nearly everything you can do on Etsy itself:
✔️ Create listings
✔️ Manage orders
✔️ Message buyers
✔️ Track your shop activity
✔️ View your stats
(You can’t run ads, sales, or create coupons within the app).
The best part about Sell on Etsy is the “cha-ching’ sound it makes when you make a sale 💸
Cost: the app is free!
2. Etsy Plus
Etsy Plus is a paid subscription that Etsy offers that includes:
✔️ 15 listings credits per month (these also apply to listing renewals)
✔️ $5 Etsy Ads credit
✔️ Restock requests
✔️ More layout options (more shop banners, as well as a “featured item” section)
✔️ Discounts on a few services like business card printing
The best part about Etsy Plus is the “restock request” option, which allows buyers to sign up to receive a notification when your item is back in stock. Etsy Plus is the only way to get this feature for your shop!
Cost: $10 USD per month, but considering the listing credits and ads credits alone are worth $8; it’s very worth it!
3. Etsy on Sale
Unlike Sell on Etsy and Etsy Plus, Etsy on Sale is not affiliated with Etsy. It was created back when you couldn’t run a sale directly on Etsy. Now that you can schedule a sale on the Etsy platform, I don’t recommend you schedule sales events on Etsy on Sale (it looks wonky), but I do recommend the “auto-renew” feature on this site.
As you know, Etsy charges a 20 cent fee per listing that is good for four months, but you can renew a listing anytime you want to keep your shop fresh (even if you aren’t making sales or adding new items to your shop).
You can manually renew listings, but a better way to do it is through the Auto Renew feature on Etsy on Sale. I schedule a few “auto-renewals” each day, and it has a significant impact on my daily traffic!
Cost: the “renew listings” feature costs $5 USD in credits per month, as well as the 20 cent renewal fee that Etsy charges per listing.
There are several Etsy SEO tools in the market, but in my experience, Marmalead is the best for keyword research.
Marmalead helps you brainstorm keywords, compare keywords, track keywords, and view detailed stats on an unlimited number of keywords (some Etsy SEO tools have a daily limit on keyword searches). Besides showing how keywords performed in the past, it uses machine learning to predict their future popularity.
Marmalead is a must!
Cost: $19 USD/month (or $15.83/month paid annually)
5. MailChimp (or any email service provider)
If you don’t have an email list, you’re missing out on sales because email is the highest-converting marketing platform.
Social media platforms have a “conversion rate” of under 1%, while email has a 1-3% conversion rate.
That means for every 100 people subscribed to your email list, 1-3 people will buy or “convert” when you send a promotional email. And the best part about email is your list is entirely your own. You don’t own your social media followers. Any given platform could disappear tomorrow or change its algorithm, and you’re left without a place to market your products).
MailChimp is one of many email service providers you can use to house your email list. It’s fairly easy to use and has a free plan for small lists. Use MailChimp or any other provider, but start an email list today if you don’t yet have one!
Cost: MailChimp has a free plan for up to 2,000 subscribers.
Fun fact: Canva was created by a Photoshop expert that wanted to make design more accessible.
Canva allows you to create beautiful designs you can use for your Etsy shop, such as logos, banners, social media graphics, and business card designs.
You can also order printed materials straight from their website. I use this service for my business cards and highly recommend it!
Cost: Canva has a free version and a paid version, which costs $9.96 USD per month. The free version offers a LOT, but the paid version gives you access to 70+ million stock photos, among other great features.
As an Etsy seller, you’re expected to wear all the hats in your business, but it doesn’t have to be this way! Outsourcing some tasks can help free up time, especially if you have a weak spot in your business or hate doing a particular task.
Fiverr is a relatively inexpensive way to outsource projects. Here are just a few examples of things you could outsource on Fiverr to make your life easier:
✔️ Logo design
✔️ Banner design
✔️ Product photography
✔️ Photo editing
✔️ Pin designs
As Etsy sellers, we tend to want to “DIY” as much as possible, but outsourcing some tasks can help you make more money!
As an example, if your weakness is product photography, hiring someone to take product photos for your shop will help make your listings more appealing, which will help you make more Etsy sales.
Cost: varies depending on the project.
8. Karen Check
I mentioned this tool in my blog post on Three Things to do When You Get a Bad Review on Etsy, but Karen Check is a website you can use to check the reviews of any given Etsy user.
Some e-commerce websites allow sellers to review buyers, but Etsy does not, which is why Karen Check exists. It protects Etsy sellers by publicly displaying the reviews users have left, warning sellers of potential “Karens.”
To use this tool, type in the username of a buyer to see a list of all their past reviews, or download the Karen Check Chrome extension, displaying the buyer’s reviews right on Etsy.
Some Etsy shop owners don’t know this, but you have every right to cancel an order if you want to. After all, it’s your business, and no, the customer is not always right!
Cost: it’s free! (but you can donate to help the creator with operating costs).
9. Google Analytics
Etsy has analytics built into its platform, but did you know you can integrate Google Analytics with your Etsy shop to get more sophisticated data?
Google Analytics gives you data that Etsy doesn’t provide, such as the location (country) of your shop visitors, what type of device they use to browse your shop, what language they speak, their gender, their age, and so much more!
Cost: it’s totally free!
10. QuickBooks Self-Employed
I don’t claim to be an accounting expert, but QuickBooks Self Employed is a must-have for Etsy sellers.
QuickBooks allows you to track your bills and expenses, track your Etsy inventory, and makes your life so much easier when you go to file your taxes (yes, you need to report your Etsy income on your taxes).
Again, I am no expert; follow @etsyaccounting for accounting resources for Etsy sellers!
Cost: QuickBooks is an official Etsy partner and offers a discounted price for Etsy sellers based in the US for $7 per month for the 12 months.
Here are a few other tools I recommend for Etsy sellers:
✔️ Adobe Creative Cloud (suite of Adobe’s products including Photoshop and Premiere Pro)
✔️ Grammarly Pro
✔️ Microsoft 365 (suite of Microsoft products including Word and Excel)
✔️ Tailwind Pinterest Scheduler
Do you currently use any of these tools for your Etsy business? Which of these are you most excited to try out? Let me know in the comments!